Daniel Bermå is the founder of the European Social Label, European Social Label Foundation and the business concept Charity as a Business. His education and background are within the hospitality sector which in many ways lives its own life 24 hours per day, 365 days per year. Realizing this, he started to form the inclusive business concept Charity as a Business which would allow for merging capitalism and social inclusion and help both businesses and the private citizens, where financially sustainable business would create a sustainable society.
Daniel leads the design and implementation of the business concept with the foundation as the absolute spearhead and believes in an impact model where the private sector can both make good business and make a better society. His dream is to unite the world and bridge the gaps between the different sectors where no one should be left outside, excluded from the rest.