A public benefit corporation, Gender Fair developed a proprietary, independent, and expert-reviewed rating system to measure gender equality policies and inclusion programs at organizations. Its approach is informed by the United Nations’ Women’s Empowerment Principles. Gender Fair rates fairness practices of leadership, employee policies, advertising, diversity reporting and purpose, and shares that data to inform consumers, employees and investors. The Gender Fair Mark makes it easy to know which companies invest in diversity. The journalistic ratings of public companies are published on Gender Fair’s mobile app. For private or B2B organizations, Gender Fair offers an automated SAAS assessment that determines whether companies are eligible for certification, and which also offers reports and recommendations for improvement. Certified Gender Fair companies have demonstrated a measurable commitment to equality and diversity and communicate that to all their stakeholders via certification.