Gender Fair
A public benefit corporation, Gender Fair developed a proprietary, independent, and expert-reviewed rating system to measure gender equality policies and inclusion programs at organizations. Its approach is informed by the United Nations’ Women’s Empowerment Principles. Gender Fair rates fairness practices of leadership, employee policies, advertising, diversity reporting and purpose, and shares that data to inform consumers, employees and investors. The Gender Fair Mark makes it easy to know which companies invest in diversity. The journalistic ratings of public companies are published on Gender Fair’s mobile app. For private or B2B organizations, Gender Fair offers an automated SAAS assessment that determines whether companies are eligible for certification, and which also offers reports and recommendations for improvement. Certified Gender Fair companies have demonstrated a measurable commitment to equality and diversity and communicate that to all their stakeholders via certification.


By providing data and ratings, Gender Fair motivates consumers, investors, donors, funders and employees to take action by supporting companies that share their expectations for equality with their dollars. We believe that DATA + ACTION = CHANGE.

Any organization can get it own rating here in less than an hour. Those that meet the standard can be certified Gender Fair which communicates to all stakeholders its progress on equality. 

Led by signficant corporate partners, we helped launch The Coalition for Gender Fair Procurement which will leverage trillions in B2B spending for equality. The action is simple, but impactful and costs nothing: organizations ask their large (non-diverse owned vendors or suppliers) to report on gender and include gender as a consideration in RFPs.

Johanna Zeilstra

CEO, Gender Fair

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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.