Who is buyVerde

We are a platform to help consumers shop what they believe in. We believe social impact goes beyond “sustainability.” It means buying products from businesses that support positive change for people, animals and the planet.

Only about 20% of the 12,000 brands in our database are selling at a large retailer. That makes it harder to discover amazing products from small businesses that are making a positive impact on people, animals ad the planet.

We want consumers to easily be able to find and shop from those small businesses.

Together we can:

• Create jobs by supporting small businesses
• Reduce inequality by supporting diverse businesses

For Shoppers

There are a lot of labels and logos out there. It can be frustrating and time consuming to figure out what they all mean. buyVerde has done the hard work for shoppers:  we have a comprehensive, easy-to-understand view of what a brand or product stands for.

Welcome to the world of conscious consumption for all – a personalized, values-based shopping experience on buyVerde.

• Ease: Shop your values in just a few clicks.
• Transparency: Goodbye greenwashing! We help you understand exactly what a brand and product stands for.
• Personalization: We’re committed to giving you a shopping experience tailored to your values, lifestyle, and budget.

For Brands

buyVerde provides a platform to allow consumers to find brands in an economic way. Our goal is to allow brands to:

• Get discovered for your values.  
• Own your customers.  
• Keep on changing the world.

The buyVerde Standards Board reviews a Brand’s Value Profile and – once approved – the products are searchable on the buyVerde platform.  Updates are made in real-time via our Shopify app in a streamlined process, saving time and effort for small businesses.

Methodology – Value Profile

We believe in diversity of values, some of which are supported by certifications. Our structure makes it clear to a consumer what a brand stands for!  buyVerde collects the Value Profile, brands and products across 6 fundamental categories:

1. Founder Identity
2. Ethical Production
3. Planet Friendly
4. Clean Ingredients
5. Giving Back
6. Place of Origin

Through our proprietary database and search algorithm, consumers can search for a product (e.g., shampoo, dog treats) and find products from brands that match their Value Profile.

Impact

We are committed to measuring the impact of conscious consumers as we grow.