ANTI | Council for Inclusive Capitalism

ANTI is a unique hybrid of an integrated marketing & communication agency & venture studio that builds the future. We believe that magic happens when business goals are shared passions & purposes. All the brands we work with see the world the same way we do – that’s why we call them friends, not clients. From VC funds to startups, nonprofits and governments protecting our future on this planet depends on the radical evolution of all businesses.

This is why we’re laying the foundation for a new collective consciousness: we believe accelerating economic growth is actually the single best strategy for the environment in activating financial, environmental and social capital to create a blueprint for a new World.

Purpose

To save the world. Because after all, there is no planet B.

Susanna Barla

CEO, ANTI

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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People

Planet

Principles of Governance

Prosperity

Summary

Our Organization will shift 3.5% of the population of the Planet by 2025 to become Earth+ conscious consumers from unconscious consumers via creating trends through our clients, special projects, and brands using the 3.5% rule.

Activities & Initiatives

To divest from dystopian thinking. Make climate care attractive, positive & hopeful by inspiring everyday consumers to become their own climate heroes with small changes everyone can adopt in their daily lives. Promoting of buying products that are made and produced taking nature into consideration.

Measures & Targets

To convert 3.5% of the populations to become Earth+ consumers by:

producing in 5-10 content (films, TV shows, etc) by 2025 that inspire positive behavior change
producing 5-10 global events by 2025 that unite private & public sector and governance that are action oriented
initiating and executing on exhibitions, shows, art auctions, motorsport events, fashion shows, that inspire consumers to adapt to Earth+ lifestyles
executing on 100 media plans that are directly inspiring targeted audience for behavior change by 2025

Earth+ means products that are being made taking into consideration the Earth itself (biodegradable products are Earth+ for instance).

Sign up your company

Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.