Tienda Amiga

Tienda Amiga is a retail company that offers thousands of products for home, business, and personal use as well as products for technology and pets. One of its main features is its payment system, since they offer the option of payment in cash or in very flexible installments (monthly or weekly) in all their product lines, offering the best price on the market. Their key objectives are the agility of providing access to payment in installments, offering a variety of products and providing the customer with an incredible experience all around.


We should all have access to the same opportunities no matter the circumstances where we come from. Through this vision, since 2010, the company became a leader in retail commerce in Bolivia under the purpose of giving everyone access to a world of infinite opportunities, strengthened with a culture of innovation framed in our corporate values. We are obsessed with our customers and achieving positive results. Our people matter to us, we are people of action, we think and act like owners and we are not tenants.

Emanuel Roca

Founder and CEO, Tienda Amiga

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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Tienda Amiga SA is committed to gender equity among our employees and will establish a plan to improve the inclusion of women in leadership positions by the end of 2024.

Activities & Initiatives

To improve gender equity in our workforce, Tienda Amiga will measure the proportion of women in leadership positions on a semi-annual basis. 

Measures & Targets

Tienda Amiga will measure its success at the end of 2024 by setting targets for women in leadership positions from middle management upwards and implementing a program to prepare and train high-performing and high-potential female employees to be ready to take on new challenges.


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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.