Pacha.org aims to lead a conversation on the prospect of Automated Externality Accounting – the efficient and procedural detection, calculation, and prosecution of economic spillover effects such as pollution. From an analysis made by reasoning from first principles, Pacha.org believes that this technology is an essential missing link in enabling a sustainable future for our planet. By bringing ethics and economics together, we can begin to account for externalities, thereby creating a more sustainable and equitable form of market economy.