DMA United | Council for Inclusive Capitalism

DMA United is an award-winning advertising agency that provides representation services for individuals and brands. With over two decades of experience, DMA United has partnered with Fortune 500 companies and closely held businesses worldwide. Relevant to the Council for Inclusive Capitalism, we have formed a partnership with the Mandela Family (House of Mandela) to create Mandela Media. A multi-media expression of Nelson Mandela’s vision for future generations, Mandela Media's goal is to educate and empower communities to work towards Social justice through the transformation of human conduct.

Purpose

DMA United develops creative solutions to engage a rapidly evolving global audience.

Sam Sohaili

Founder & CEO, DMA United

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Alignment with Guiding Principles

At the Council for Inclusive Capitalism, we invite companies of all sizes, industries, and geographies to champion our Guiding Principles for Inclusive Action and demonstrate how they contribute to meaningful change. To ensure alignment with our principles, our members are assessed by at least one reporting body, sustainability-related certificate, benchmark, rating agency or similar organization.

We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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Summary

DMA United has partnered with the Mandela family to create Mandela Media. Amongst other activities, Mandela Media on an ongoing basis will provide best-in-class inclusive guidelines to assist corporations in conducting business that is both economically sound while advancing opportunities and equality for all.

Activities & Initiatives

Mandela Media will guide, validate and accredit organizations initially in the area of second chance employment for those who have been previously incarcerated. The program will grow to include: Gender and race equality in the work force; LGTBQ awareness and inclusive policies; Religious acceptance and observance; Equal opportunity for those with health conditions or impairments; Maternal care and support and; Advancement possibilities for the under educated.

Measures & Targets

We will measure success by continually growing towards being the standard bearer for socially conscious corporate governance. The first phase is to guide, validate and accredit organizations in the area of second chance employment, this will be completed by the end of 2024.

Sign up your company

Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.