Winning Play$ is a behavior-based financial literacy program that helps students develop healthy attitudes and behaviors around money. Through the signature program, we examine how factors such as gender, ethnicity, role-modeling, and media messages play out in their financial beliefs and choices. Students learn how to move beyond the conditioning that doesn't serve them. In addition, they master basic financial concepts such as saving, debt management, and investing. The program also teaches students how to identify the best strategies for paying for college. The program is also built to Common Core math standards and the Jumpstart Coalition's national financial education standards.  Winning Play$ was awarded the U.S. Department of Education’s Excellence in Economic Education award for 2010 and in 2011, The National Association of Black Journalists awarded Stacey its 2011 Community Service Award for the program.