Traders of Africa - TOFA is an ecommerce marketplace focused on driving intra-African trade as well as trade between Africa and the world through technology. Our merchants have a large range of products that span across various categories including agricultural produce, leather and textile, construction materials, woodworks and furniture, food and beverages and so much more. We provide escrow services; powered by Ecobank, dedicated customer service support and many other services to ensure optimal customer satisfaction. We also provide merchants with the platform, solutions, and support they need to grow their businesses and thrive.


Our mission is to create sustainable wealth for individuals, communities, organizations and nation states in Africa.

Uju Uzo-Ojinnaka

Founder/CEO, Traders of Africa - TOFA

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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TOFA is committed to solving the problem of visibility and access to African products, facilitating trade with and within Africa through technology. We will train 10,000 farmers, aggregators, and traders by 2027 on trading in commercial volumes.

Activities & Initiatives

Traders of Africa - TOFA have opened a gateway for SMEs to gain access to value chains and international markets, giving them an opportunity to sell their products at international standards and be part of the global supply chain. We educate them on agro-products safety, specifications, and packaging and on how to trade in commercial volumes. Post-training, we mentor them for impact and monitor them for success. In collaboration with other female-led businesses, we are dedicated to training and funding 1,000 African women in agro commodities trading by the Year 2025 We are in partnership with other startups around Africa to create sustainable wealth for all stakeholders.

Measures & Targets

Traders of Africa – TOFA will measure progress by tracking the number of individuals positively impacted with a goal of reaching 10000 people.

SDG Focus Area(s):


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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.