We are the first food market in the world that finances projects through food consumption and rewards its customers. We make our ordinary gestures extraordinary. Sbeem means Social Business Empathic & Ethic Market: we want to change society through a business model based on empathic relationships and offer an ethical purpose for consumption. Our mission is very consistent with the Council's philosophy because it aims to demonstrate that very important objectives can be achieved through a different distribution of the margins deriving from the business of food consumption. All human beings must eat, and we all belong to a community. If each of us dedicated a purchase of a package of food to the same community to which he belongs and the margins of this sale were partly dedicated to financing the community, an important goal would be achieved. Sbeem is committed to allocating 70% of profits to the financing of socially useful projects. However, we have added another advantage in our business model: when the community gathers around a project by dedicating purchasing a pack of food, the consumers themselves are rewarded. We have implemented a straightforward algorithm for redistribution of profits even among consumers in the form of coupons and cashback. We are demonstrating that solidarity can be rewarded and therefore be a gesture to be proud of, happy, and talk about with friends because being in solidarity is good for the world and ourselves. It is moral and also economical.


We unite our community around solidarity goals. While we eat basic food, we finance projects and as the community grows we distribute the profits among the consumers themselves.

Select a project and buy a GoodBox containing essential food. You will be helping selected European producers to sell their product, the selected project to be financed and the community you will be part of to receive cash back. We develop a circular economy that redistributes profits among all actors participating in the food value chain.

Giampiero Pranteda

Founder, Sbeem

Find out more

We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

Filter by commitments

View all
People icon People
Planet icon Planet
Principles of Governance icon Principles of Governance
Prosperity icon Prosperity


Support the Telethon Foundation with a minimum contribution of €135,000 by the end of 2021 to fund the best scientific research into rare genetic diseases.

Activities & Initiatives

Making an ordinary gesture such as buying food extraordinary to support the Telethon Foundation, which funds the best scientific research into rare genetic conditions to provide patients with tangible solutions, and elevate health and wellbeing for all people. These diseases are rare and affect a small number of people, most frequently appearing in the first few years of life and changing the destiny of that child. Telethon Foundation fights them because every life counts.
Our second, longer-term objective is to change society through a business model based on empathic relationships and offer an ethical purpose for consumption.

Measures & Targets

By the end of 2021, we have the goal of supporting Telethon with a minimum contribution of €135,000, involving a community of at least 5,000 customers. This project is currently only active in Italy.
Our platform allows you to purchase a package of basic necessities such as food through a GoodBox, and we use part of the proceeds to support a socially useful project. In this way, we help food producers sell their products, we help social initiatives to find financial support, we help people to feel useful and to align themselves on concrete and shared goals, we reward the people who do it and we encourage them to promote the model among their friends because we believe that being in solidarity rewards. In fact, we want solidarity to become systemic and a positive unifying element across the world.

Sign up your company

Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.