Smith+Co (Iberia) was founded in 2017. We believed then, as we do now, that customer advocacy and loyalty are created through defining a customer experience that is aligned to a brand's purpose and what it stands for.
Over the last 4 years years we've helped companies to create clarity around their brand purpose and how to translate this into an experience that differentiates the brand and wins customer loyalty.
We are now revamping our operations to develop our activities in 2021 after a slower path than desired during the pandemic.
Purpose
Smith+Co (UK) has recently joined forces with The Caffeine Partnership to deliver purpose-led strategy, customer experience and employee engagement.
Our Purpose as a company is to deliver purpose-led Strategy, customer experience, and employee engagement as Smith+Co (UK). On that process our commitment of non-discrimination policy (internal and external) drives our relationship and influence with customers.
Alignment with Guiding Principles
At the Council for Inclusive Capitalism, we invite companies of all sizes, industries, and geographies to champion our Guiding Principles for Inclusive Action and demonstrate how they contribute to meaningful change. To ensure alignment with our principles, our members are assessed by at least one reporting body, sustainability-related certificate, benchmark, rating agency or similar organization.
