We are the first food market in the world that finances projects through food consumption and rewards its customers. We make our ordinary gestures extraordinary. Sbeem means Social Business Empathic & Ethic Market: we want to change society through a business model based on empathic relationships and offer an ethical purpose for consumption. Our mission is very consistent with the Council's philosophy because it aims to demonstrate that very important objectives can be achieved through a different distribution of the margins deriving from the business of food consumption. All human beings must eat, and we all belong to a community. If each of us dedicated a purchase of a package of food to the same community to which he belongs and the margins of this sale were partly dedicated to financing the community, an important goal would be achieved. Sbeem is committed to allocating 70% of profits to the financing of socially useful projects. However, we have added another advantage in our business model: when the community gathers around a project by dedicating purchasing a pack of food, the consumers themselves are rewarded. We have implemented a straightforward algorithm for redistribution of profits even among consumers in the form of coupons and cashback. We are demonstrating that solidarity can be rewarded and therefore be a gesture to be proud of, happy, and talk about with friends because being in solidarity is good for the world and ourselves. It is moral and also economical.