Purposeful Strategies
Purposeful Strategies is a values-centric consultancy founded on the principle that business can be a force for good and that customers are more loyal to brands that are aligned with their values. We have seen firsthand the societal and market benefits that result when consumers have a sense of shared values with a company with which they do business. By examining a deeper set of core beliefs, both at the company and the customer level, organizations can discover these shared values, and then tap into them to strengthen their relationships with customers. Stronger customer relationships, in turn, allow a business to maximize its competitive edge with both the products and services it provides and the type of employees it attracts and retains.


Advance a business or organization’s reasons for being beyond profit.

Tony Calandro

Founder, Purposeful Strategies

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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Purposeful Strategies consultancy teams will have gender and racial balance by the end of 2022.

Activities & Initiatives

Each consultancy team that Purposeful Strategies creates will have both a diverse gender and racial balance.

Measures & Targets

Purposeful Strategies will seek to have at least one (1) female team lead and at least one-two (1-2) team leads from diverse, underrepresented groups in each of its consultancy teams for client accounts throughout the year 2022, and will seek to achieve this fully by the end of 2022.


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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.