Purposeful Strategies is a values-centric consultancy founded on the principle that business can be a force for good and that customers are more loyal to brands that are aligned with their values. We have seen firsthand the societal and market benefits that result when consumers have a sense of shared values with a company with which they do business. By examining a deeper set of core beliefs, both at the company and the customer level, organizations can discover these shared values, and then tap into them to strengthen their relationships with customers. Stronger customer relationships, in turn, allow a business to maximize its competitive edge with both the products and services it provides and the type of employees it attracts and retains.
Purpose
Advance a business or organization’s reasons for being beyond profit.
Alignment with Guiding Principles
At the Council for Inclusive Capitalism, we invite companies of all sizes, industries, and geographies to champion our Guiding Principles for Inclusive Action and demonstrate how they contribute to meaningful change. To ensure alignment with our principles, our members are assessed by at least one reporting body, sustainability-related certificate, benchmark, rating agency or similar organization.
