We are supporters of a kinder world, offering short meditation guides called Peacebeams.

We create meditations and digital audio products that help overwhelmed people get out of their headspace and into their heartspace so they can feel more connected to themselves and the world. We focus on the profound interconnectedness of humanity and the natural world and our guided meditations encourage a personal evolution from mindfulness to kindfulness and wellbeing to worldbeing. We are pioneers of Kindness Capitalism and through our revolutionary payment method, KinderPay, we aim to expand the definition of value, capital, and capitalism.

Jane Murray

Founder & CEO, Peacebeam

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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Peacebeam is committed to promoting economic inclusivity by completing a merchant pilot for KindePay based on its 2021 White Paper. The Pilot will complete by early 2023 and KindePay will be deployed exclusively by Peacebeam by end 2022.

Activities & Initiatives

Peacebeam will promote economic inclusivity by engaging with academia and partners to develop a White Paper and payment platform in 2021 on KinderPay, alternative currencies, and payment models. KinderPay allows someone to pay for  our digital products by writing to us with three acts of kindness that they have done (for self, others, planet or animals), we then send them a voucher for a 100% discount on any purchase. Here is a further explanation of KinderPay and an article about it. We have engaged with the anthropology department of the London School of Economics and have one of the PhD's working with us to produce the White Paper on our Minimum Viable Product (MVP) of KinderPay. Through this we seek to advance the ideas and discussion around re-imagining capitalism and the issues around value, transaction and trust.

Measures & Targets

Merchant Pilot data gathered by end 2022. By 2023, engagement with partner to develop MVP and explore possible deployment in the Metaverse  for products promoting the priority areas such as climate change, nature loss, resource availability, community, and social vitality.

SDG Focus Area(s):


Peacebeam will promote accessibility and inclusion by ensuring that children and young adults have free access to 100% of its digital wellbeing products by the end of 2022 using KindePay.

Activities & Initiatives

Mental and spiritual wellbeing is in crisis globally and access to products that can help is vital for everyone. As well as money, Peacebeam accept acts of kindness as currency for purchase of our products. We call this KinderPay and we believe that it enables inclusivity and accessibility. We value acts of kindness as the basis of strong community, belonging, dignity, and wellbeing. Anyone can pay for any of our digital products by submitting three acts of kindness that they have done (for self, others, planet, or animals), we then send them a voucher for a 100% discount on any purchase. We have developed this payment method in order to advance the discussion on how capitalism can expand its definition to include more than just financial capital.

Measures & Targets

100% of our digital products for both children and adults will be available for free via KindePay by end 2022.

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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.