MarketForce
MarketForce is building the go-to B2B SuperApp that drives growth for the neighborhood merchant reimagining a better future for themselves and retail trade across Africa. Co-founded by two Kenyan entrepreneurs and headquartered in Nairobi, Kenya, our mission is “to be the ultimate business partner that empowers 1 million retailers in Africa to maximize their profits & grow in a digital age.” Through our RejaReja app, we empower FMCG micro retailers in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.  On the supplier side, MarketForce monetizes through availing real-time market intelligence and sales dashboards to FMCG suppliers and targeted ads and promotions to thousands of merchants through our online platform and extensive network of local gig sales agents.

Purpose

Unlike competitors, Marketforce operates an asset-light model which allows us to scale rapidly, showing 20% month-on-month growth this year, and focus on Tier 2 cities which have less competition and higher margins.  In just 2 years, we have registered 230k+ merchants across five markets – Kenya, Nigeria, Uganda, Rwanda, and Tanzania – with an annualized TTV of over $200 Million as of June 2022.  In terms of impact, we are a commercial business that organically produces impact such as MSME income increase and with support from grants like ABH we want to build a “vehicle” for additional sustainable impact at scale for interested partners, including improved distribution of business training, financial services, youth employment, and essential goods.

Tesh Mbaabu

CEO, MarketForce

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Alignment with Guiding Principles





At the Council for Inclusive Capitalism, we invite companies of all sizes, industries, and geographies to champion our Guiding Principles for Inclusive Action and demonstrate how they contribute to meaningful change. To ensure alignment with our principles, our members are assessed by at least one reporting body, sustainability-related certificate, benchmark, rating agency or similar organization.

We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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Summary

MarketForce Technologies Inc. will promote economic prosperity of underserved populations across Africa by committing to a 2025 target of training 100,000 small shop owners on business skills and earning more income.

Activities & Initiatives

Marketforce Technologies Inc. will continue to scale it’s B2B e-commerce platform to neighborhood merchants across Africa, including Buy-Now-Pay-Later loan offerings, while partnering with MSME training funders/implementers to include business training on the platform at scale and youth training partners to join sales upskilling programs to on-the-job training and commission-based employment in our sales force.

Measures & Targets

MarketForce will reach its target of 100,000 small shop owners trained on business skills and earning more income by 2025 starting from a baseline of 200,000+ registered merchants as of 2022.

SDG Focus Area(s):

Summary

MarketForce Technologies Inc. will promote economic prosperity of underserved populations across Africa by committing to a 2025 target of facilitating stock loan access to 50,000 small shop owners.

Activities & Initiatives

Marketforce Technologies Inc. will continue to scale it’s B2B e-commerce platform to neighborhood merchants across Africa, including Buy-Now-Pay-Later loan offerings, while partnering with MSME training funders/implementers to include business training on the platform at scale and youth training partners to join sales upskilling programs to on-the-job training and commission-based employment in our sales force.

Measures & Targets

MarketForce will reach its target of 50,000 small shop owners accessing stock loans by 2025 starting from a baseline of 100+ registered merchants as of 2022.

SDG Focus Area(s):

Summary

MarketForce Technologies Inc. will promote economic prosperity of underserved populations across Africa by committing to a 2025 target of training and providing 5,000 youth in gig sales employment.

Activities & Initiatives

Marketforce Technologies Inc. will continue to scale it’s B2B e-commerce platform to neighborhood merchants across Africa, including Buy-Now-Pay-Later loan offerings, while partnering with MSME training funders/implementers to include business training on the platform at scale and youth training partners to join sales upskilling programs to on-the-job training and commission-based employment in our sales force.

Measures & Targets

MarketForce will reach its target of 5,000 youth trained and provided gig sales employment by 2025 starting from a baseline of 500 youth employed as of 2022.

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