MarketForce is building the go-to B2B SuperApp that drives growth for the neighborhood merchant reimagining a better future for themselves and retail trade across Africa. Co-founded by two Kenyan entrepreneurs and headquartered in Nairobi, Kenya, our mission is “to be the ultimate business partner that empowers 1 million retailers in Africa to maximize their profits & grow in a digital age.” Through our RejaReja app, we empower FMCG micro retailers in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments. On the supplier side, MarketForce monetizes through availing real-time market intelligence and sales dashboards to FMCG suppliers and targeted ads and promotions to thousands of merchants through our online platform and extensive network of local gig sales agents.