Frontier Markets is a social tech commerce enterprise that focuses on rural India. It is an end-to-end commerce platform that provides last-mile products and services, delivered at the doorsteps of consumers in villages through an assisted commerce model run by rural women entrepreneurs called Saral Jeevan Sahelis. Today it operates in 5,000 villages in India, managing 25,000 Sahelis using their technology platform called the Meri Saheli App, to facilitate access to products and services in agri, digital inclusion, home appliances, clean energy solutions, since covid, essential services, and finance to over 1,000,000 households. In partnership with Frontier Innovations Foundation, Ajaita launched an initiative called She-Leads Bharat, supporting Frontier Markets' effort to build a coalition of community, government, and solutions providers to elevate the entrepreneurial drive of women through its technology, launching She-Leads Bharat: Udyam and Mahila Kisaan - this is a gender inclusive initiative support climate and sustainable livelihoods - Frontier Innovations Foundation launched She-Leads Impact Fund - the first blended finance facility to support this endeavor in India. The Impact Fund is set to unlock $100MN of debt financing, and GMV for agriculture, clean energy, financial services and e-commerce.
