Fives Futbol was started by Adam the current founder & CEO aged 18 whilst finishing high school. The World Cup was coming to South Africa in 2010  and wanting to harness the power of sport to create sustainable employment it seemed an opportune time.  The plan was to build world class facilities and safe spaces to play across the country and unearth future talent in a sustainable business model. Though naive and a full-time student at University of Nottingham (UK) meant it wasn’t going to be simple or easy! Three years, 21 trips and a degree in the bag Adam emigrated full time to South Africa to be with his hard working and dynamic team. 10 years later, Fives is the market leader with 20 venues, 60+ fields, 100+ staff and almost 50,000 people playing each month. Acting as a platform for local NGOs as well as adjacent entrepreneurs such as coaches & restauranteurs, Fives has created direct and indirect opportunities and therefore economic value. Supported by corporates such as Adidas, Budweiser, Mcdonalds and others what were once dead rooftop or parking spaces are now full of life. “In Africa football is not a religion but everything a religion should be”. Fives is now pushing into the world’s fastest growing sport Padel tennis under the “Epic Padel” brand as well as launching bespoke sports management software under the “Jamm” umbrella.    


Sustainable Employment for great people where basic education isn’t a requirement.

Create opportunities to play the beautiful game safely and conveniently all over the country.

Operate as a platform for NGOs to do their fantastic work in world class and staffed sporting facilities.

Provide the identical standard of facility in both higher and lower economic environments and price accordingly.


Adam Fine

Founder & CEO, Fives Futbol

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Fives Futbol will offer safe and quality spaces for anyone no matter their socio-economic status, background, race or gender to access our facilities in some form increasing hours of activity, thus improving overall wellness in SA, by 2x by 2025.

Activities & Initiatives

Fives Futbol will offer more off-peak hours to NGOs and schools, partner more concretely with organisations in local communities and offer to share expertise with those not in a near enough proximity to one of our current venues through internships and workshops. We will furthermore push current and future corporate partners on both for their staff's participation and to support us in reaching wider communities. We will continue to build facilities in areas not yet reached allowing us to grow participation organically too. Through expanding into other sports we will also endeavour to have a higher level female participation and include older members of the community, our recent foray into Padel being an example of this. The ultimate goal is to build world class facilities and safe spaces to play across the country and unearth future talent in a sustainable business model.

Measures & Targets

Fives Futbol will track quarterly usage, number of NGOs/School hours, number of coaching hours and Padel utilisation.

SDG Focus Area(s):


Fives Futbol in partnership with “School of Hard Knocks” SOHK will endeavour to put 160 men through workshops addressing attitudes to women and GBV through 2023.

Activities & Initiatives

Fives Futbol will assist in knowledge, facilities, distribution of materials and enable SOHK to complete the joint plan alongside securing funding together.

Measures & Targets

Fives Futbol will measure success by the number of participants and data showing attitudes before and after.

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