Erê Lab
Erê Lab is an urban design company that creates and develops objects designed to encourage children to interact and participate through games and play. Their interactive objects combine contemporary urbanization with Brazilian spirit and tradition. These playscapes offer a place for interactions and socialization in daily life for children and families. They aim to save a vanishing tradition of playgrounds in the houses, gardens, squares, and public spaces of the cities. Through their projects, they work to recover and strengthen the sense of citizenship, so people, parents, children, and the surrounding community can interact with the public spaces. In 2015, Erê Lab won the Artemísia Lab First Childhood Award, and in 2016, the Mais Movimento Award from the United Nations Development Programme, Many design prizes and recently the Seal of human rights and diversity of the City of São Paulo. He also participated in international conferences such as Child and the city and the International Alliance of Schoolyards.


We develop interactive child-friendly installations that encourage social interactions and the development of children through play.


Roni Hirsch

Creative Director / Founder, Erê Lab

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We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

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When building our urban installations, Erê Lab will also include an element of planting native trees in 50% of our community projects in 2023 in order to create more green spaces in low-income neighborhoods in Brazil.

Activities & Initiatives

We will make green infrastructure a priority and include this in our architectural rendering for all our urban installations.

Measures & Targets

We will measure progress on this commitment based on the percentage of community projects that include the planting of native trees with the goal of 50% of community projects with an element of planting native trees by 2023.


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Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.