Duka Pal Ltd. is committed to promoting a digital economy for micro, small and medium enterprises by developing a platform that will enhance small scale businesses to leverage e-commerce, improving their business processes to enable small traders live more fulfilling lives. We have developed a platform (dukaly.com) for small scale traders who would want to reach out to a wider market and sell their goods. We partner with businesses in addressing their challenges in digital strategy and make it easier for businesses, especially small scale traders to come up with strategies that fit their business model. We want to build a working capital fund for the small scale traders who amount to 90% of the jobs providers in Kenya and Africa at large. With this capital, we will enhance sustainability of small businesses hence improving lives.  

Purpose

These are the concerted action sets we need to get this strategy on the road
1. Lead on innovation to improve small traders business processes
2. Come up with strategies to enhance online marketing for small scale traders.
3. Come up with programs that will increase opportunities for small scale traders to better meet the needs of their customers
4. Continuous improvement through engagement with traders.

Rwaro Mburu

Founder, Dukaly Online

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Summary

Dukaly will promote the digital economy for micro, small and medium enterprises by developing a platform to enable them to leverage e-commerce, improving their business processes and enabling small traders live more fulfilling lives.

Objectives

Promote digital economy for micro, small and medium enterprises by developing a platform that will enable them to leverage e-commerce, improving their business processes and agility so as to enable small traders live more fulfilling lives by the year 2030.

Metrics & Targets

Train and enroll 100,000 micro-enterprises in Kenya to leverage e-commerce by the year 2030. Increase the rate of small businesses sustainability by 50% by the year 2030. Increase trust and transparency in small business processes by 70% by the year 2030. Improve agility of small businesses by the year 2030.

SDG Focus Area(s):

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