Blue Medium
Founded in 2000, Blue Medium is a public relations company serving the visual arts, architecture, and design communities. From short-term public relations projects to full-scale, long-term marketing communications strategy and implementation, Blue Medium provides a range of services to ensure the most effective positioning, reach and results. Based in New York City and operating internationally, Blue Medium represents museums, art fairs, galleries, art festivals, academic institutions, studios and other commercial, public, and nonprofit organizations working in support of the visual arts, architecture, and design communities. We also developed a digital strategy and content agency for our marketplace, Bower Blue.


Blue Medium has earned a reputation for professionalism, fair-mindedness, and clear-cut procedures and protocols. In turn, we attract team members and clients who value the same principles. The right skill sets, the right teams and our unique media relationships allow us to provide a values-driven approach in results-oriented campaigns.

Crucial to our success is our relationship with and respect for the media. We have always strived to treat our media colleagues as autonomous, independent voices who are crucial to furthering new and existing client projects and voices. We value the coverage and critical thinking that our media relationships bring to our communities and clients.

John Melick

Founder and President, Blue Medium

Find out more

We believe it is vital to state clearly to the world the set of our beliefs about Inclusive Capitalism. As such, we start with our Statement of Guiding Principles for Inclusive Capitalism. Knowing that words alone are not enough, each of us is making a series of commitments about how we will operate our institutions so that they help achieve Inclusive Capitalism. These commitments are forward-looking statements based on current goals, expectations and assumptions, which are not guarantees of future performance. For more information, please refer to our Terms of Use

Filter by commitments

View all
People icon People
Planet icon Planet
Principles of Governance icon Principles of Governance
Prosperity icon Prosperity


Blue Medium will commit to share our values in the early stages of new business discussions, in order to confirm that we are aligned and can represent the client with confidence and care, guided by our strategic plan and progress reports as discussed in yearly innovation retreats (details below).

Activities & Initiatives

Blue Medium will commit to engage and work with like-minded, values- driven clients who have diversity, equity, and inclusion as part of their organizational culture, and who also demonstrate an awareness or commitment to local and global climate crisis concerns. Actions that Blue Medium intends to take to fulfill this commitment include actively pursuing clients with like-minded, values-driven approaches to their company programs/initiatives and organizational culture. We will continue to represent clients that have social justice initiatives embedded in their programming. Every summer, Blue Medium holds an innovation retreat, the work of which is to discuss our strategic plan and progress report in regards to DEI of our practice and our clients'. We usually spend into the Fall activating any innovations or revisions that need to be made to our procedures and organizational behaviors. We assess before end-of-year, by mid-December. 

Measures & Targets

Blue Medium will measure success by evaluating our client relationships during new business development and throughout the working relationship. A lot of this information is confidential to our business, because it also involves an assessment of our clients, but we would be able to make some of our key findings available to the Council. 


Sign up your company

Recognizing it will take alignment of all our organizations to scale impact globally, we invite you to join the movement as a Steward of Inclusive Capitalism. Together, the collective action of Council members will contribute to a fairer, more inclusive and sustainable future for all people and our planet.