Ramiro Martins

| Smith+Co (Iberia)

| Managing Partner

Ramiro Martins is a Senior Strategist Expert designing new competitive advantages for products and services, He was CEO of a Risk Assessment Company before joining Smith+Co Iberia. He took this company from being a very conservative organisation, to a risk assessment market leader in just three years: using predictive algorithms and differentiated tools to cut costs and increase sales by 400%. A seasoned executive, Ramiro has been the CEO of several companies in the Insurance, Health Care, Retail, and Publishing industries during his 30+ year career. Almost every company became a market leader. He has also been a Professor of Strategic Marketing, Branding, and Marketing Predictive Methodologies at AESE Business School for more than 20 years.

Associated Organizations

Smith+Co (Iberia) was founded in 2017. We believed then, as we do now, that customer advocacy and loyalty are created through defining a customer experience that is aligned to a brand’s purpose and what it stands for. Over the last 4 years years we’ve helped companies to create clarity around…

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