Nicole Loftus is an entrepreneur on a mission to build a better model for innovating and growing businesses.
To that end, Nicole created Skin in the Game, a retail platform that brings consumers and advertisers together to fund entrepreneurs, create jobs and fuel innovations. Skin in the Game is a fund, a show and a movement that brings everyone together on TV, online and on-the-road, funding businesses and changing the game for good.
Prior to launching Skin, Nicole was the founder and CEO of Zorch. Like Skin, the idea for Zorch came from Nicole’s first-hand experience and a desire to make an industry better.
In the case of Zorch, the market that needed improvement was the advertising merchandise industry. Zorch quickly disrupted the $20 billion space with Nicole’s innovative technology platform. Nicole built the model, evangelized the supply chain, inspired a team and designed the technology, all while securing and maintaining exclusive multimillion-dollar, multi-year contracts with clients like AT&T, American Airlines, Citigroup, JPMorgan Chase and State Farm.
Under Nicole’s leadership, Zorch was recognized by Inc. Magazine (Inc. 500) as the 8th fastest growing company in the U.S. and the #1 woman led company in the country. Zorch was ranked #1 on Crain’s Fast Fifty and Loftus was named one of Crain’s 40 Under 40.
Loftus is a member of several local and national organizations. Inspired and challenged by Mayor Richard M. Daley, Nicole created several programs with Chicago Public Schools to assist high school students in finding their entrepreneurial spirit. At Zorch Nicole’s belief in the community at work, literally, was the proof. Giving students from city programs a chance to gain real world experience, Nicole demonstrated her dedication by hiring Chicago’s youth as paid interns.
Nicole is an author, speaker and guest faculty member at multiple institutions including Northwestern University Kellogg School of Management. Nicole has served on numerous boards including The American Red Cross and The Chicago Workforce Investment Council (CWIC). Nicole has mentored entrepreneurs through The Clinton Foundation and NFTE, The Network for Teaching Entrepreneurship.