Dr. William Mapham’s passion is improving healthcare in rural and underserved areas. As a junior doctor volunteering in rural South Africa, he realized that he and the front-line health workers had no access to specialist advice that could help them diagnose and treat their patients more effectively. Later he realized that many people who ended up at the hospital could have been managed at the local health center if only the health workers could have been connected to a specialist. So, in 2014 he founded Vula Mobile, a mobile app that connects local health workers to on-call specialists to improve patient care. Dr. Mapham is an ophthalmologist who previously served as the Vice-Chair of the Rural Doctors Association of Southern Africa (RuDASA), spent time in the field of public health using media and mobile technology for behavior change, and has published academic articles on the role of innovation and technology in improving healthcare delivery.