Dan Ariely

| Irrational Capital

| Co-Founder and Partner

Dan is a Founding Partner of Irrational Capital, focusing on behavioral economic research and strategy development. Dan is a leading behavioral economist, author, entrepreneur, a James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. His work on behavioral economics has led to the publication of several New York Times bestselling publications including, Irrationally Yours; Predictably Irrational: The Hidden Forces that Shape Our Decisions; The Upside of Irrationality: The Unexpected Benefits of Defying Logic; and The (Honest) Truth About Dishonesty.

Dan contributed to a weekly column in The Wall Street Journal, “Ask Ariely,” and has delivered several TED Talks that have been downloaded more than 10 million times. He is the co-creator of the film documentary, (Dis)Honestly: The Truth About Lies which reflects insights found in his bestselling book.

Dan is a graduate of Duke University; University of North Carolina – Chapel Hill; and Tel Aviv University.

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