Brunello Cucinelli is Chairman and CEO of Brunello Cucinelli S.p.A., an Italian fashion house active in the top-end luxury products sector and specialising in cashmere. Over the years, the company has become one of the most globally exclusive brands in the informal luxury ready-to-wear sector. Cucinelli’s lifelong dream has always been that of making human work more humane, and seeking to instil a sense of moral and economic dignity in said work. The aim has always been to combine profit, gifts and stewardship, so as to create a sort of “contemporary humanist capitalism.”
Over the years Brunello has been acknowledged a staggering number of national and international rewards for his “Neohumanistic Capitalism”; however, the recognitions that most mirror his human accomplishments are his appointment to Cavaliere del Lavoro (Knight of Industry), assigned by the President of the Italian Republic, his honorary degree in Philosophy and Ethics of Human Relations, tributed to him by the University of Perugia and the Global Economy Prize, received from the eminent Kiel Institute for the World Economy with the noble mention that he “personifies perfectly the figure of the Honourable Merchant”, and the prestigious appointment to Cavaliere di Gran Croce (Knight of the Grand Cross) for the merit of the Italian Republic.